Ryan Corazza

Product Designer at Wipfli Digital • Co-Founder of Inside the Hall

View design portfolio
portrait of Ryan wearing blue sweatshirt with white collar
illustration of data in the desert
portrait of Ryan wearing blue and red shirt
portrait of Ryan wearing a blue hoodie
illustration of a reel-to-reel tape player
portrait of Ryan wearing a yellow shirt jacket and holding an orange phone to his ear
four idential bicycles the moon
portrait of Ryan wearing blue sweatshirt with white collar
illustration of data in the desert
portrait of Ryan wearing blue and red shirt
portrait of Ryan wearing a blue hoodie
illustration of a reel-to-reel tape player
portrait of Ryan wearing a yellow shirt jacket and holding an orange phone to his ear
four idential bicycles the moon

About me

I have 10-plus years of digital agency experience, designing and building mobile applications and websites for the likes of Nike, Hilton, Kwik Trip and Thorntons. I'm currently a lead product designer at Wipfli Digital's Product Studio (formerly Punchkick).

I'm also a co-founder of Inside The Hall, a leading independent publisher of Indiana University basketball news and analysis. What started for fun in 2007 has turned into a full-fledged business. I've worn many hats at ITH: columnist, film analyst, product designer, front-end developer, business-growth strategist and everything in between.

Design philosophy

Trends are cool and have their place. (You may even find some on this website!) But don’t mistake trends for a great product.

Are all these scroll animations subtle and additive or are they distracting the user? Is this dark mode theme passing WCAG color-contrast accessiblity guidelines? Is this pattern too different from what a user would expect and the interaction cost too high as a result?

If a product isn't simple, functional, accessible, user-tested and converting and aligned with business goals for a known persona, all the latest user-interface design styles aren't going to save it.

Products become truly great when we achieve the most elegant solution with an unrelenting resolve to minimize a user's cognitive load. When that's backed by timeless user psychology and design methodologies, we're on our way to creating a remarkable product.