Ryan Corazza
Product Designer at Wipfli Digital • Co-Founder of Inside the Hall
View design portfolioAbout me
I have 10-plus years of digital agency experience, designing mobile applications and websites for the likes of Nike, Hilton, Kwik Trip and Thorntons. I'm currently a lead product designer at Wipfli Digital's Product Studio (formerly Punchkick).
I'm also a co-founder of Inside The Hall, a leading independent publisher of Indiana University basketball news and analysis. What started for fun in 2007 has turned into a full-fledged business. I've worn many hats at ITH: columnist, film analyst, product designer, front-end developer, business-growth strategist and everything in between.
Design philosophy
Trends are cool and have their place. But don’t mistake trends for a great product.
Are all these scroll animations subtle and additive or are they distracting the user? Is this dark mode theme passing WCAG color-contrast accessiblity guidelines? Is this pattern too different from what a user would expect and the interaction cost too high as a result?
If a product isn't simple, functional, accessible, user-tested and converting and aligned with business goals for a known persona, all the latest user-interface design styles aren't going to save it.
Products become truly great when we achieve the most elegant solution with an unrelenting resolve to minimize a user's cognitive load. When that's backed by timeless user psychology and design methodologies, we're on our way to creating a remarkable product.